Life insurance always seems scary because of the whole death part. Introducing: Asteridge They know how people see life insurance, and they’re turning it around. Their focus is more on using their insurance to help you live your best life. Plus, they are nice people. Life insurance for life, not for death. The logo: Friendly, but not too much. Modern and distinct. This is Asteridge. The Icon: The A.The petal. The structure.