What is branding?

It’s the stuff most people think about: the logo, color palette, website, and all the other physical and digital assets that show off your business. It’s also the stuff people think about less: the philosophy and practices that help you stand out and get ahead. It’s how we influence your brand.

What is a brand?

It’s the way people feel about your business at a gut level. Everything you do as a business either reinforces your brand or it doesn’t.

Why does branding matter?

People like to use businesses they believe in. People like to feel like they’re part of a tribe. Branding differentiates you from the competition and makes your business the only option in your customers’ minds. Having a strong brand is good for your customers, for your employees, and for your bottom line.