This is the space where we tell you our story. The story of why we’re here. The story that inspired us to inspire you to inspire customers to pay money in exchange for your goods and/or services.
It was a cold, December day or maybe it was in the middle of March, but it was one day in 2011 when our visionary creative director, Joel Schwartz, said “I’m going to be the creative director of a branding company called Celebrand.” That’s probably not what happened, but what an inspiration, right?
Joel wanted to help businesses make more money. He was meeting with business owners from all over his local business area and he asked them how much money their businesses were making and they told him how much and he said, “Wow, you should be making more money, and I’m going to help. You see, I’m the creative director of a branding company called Celebrand.” That probably didn’t happen, either.
There are a lot of people who think that branding a company is just writing an “About Us” story that’s meaningful to them. The typical customer doesn’t care enough to read it. They care about actions. They care about the experience. Remember that thing you heard as a kid, that actions speak louder than words? It’s accurate.
There’s more than one way to tell a story. We really do want to help businesses. That’s why we do what we do.